The Irish head offices of internet giants Yahoo! challenged Academy Signs with enhancing its well known brand on there building in East Point Business Park. The requirements were to spread the logo across there building without obstructing any of the natural light that came through the glazing of the brise soleil. We took influence from the famous New York Times building signage in New York City and with the help of the brise soleil façade on this building we were able to manufacture and fit the high level signage which did not obscure the view from the building but also not obstruct any daylight coming through. The brand is prominent and can be seen from all traffic heading in both directions from the city centre towards the Port Tunnel.